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Sponsored by UK Research and Innovation's Healthy Ageing Challenge and innovation experts Zinc, REDRESSING AGEISM IN FASHION is led by a team of academics and experts in sociology and the age sector.

the team

REDRESSING AGEISM IN FASHION's is supported by Jacynth Bassett, as the project's Lead Industry & Fashion Consultant.

Jacynth Bassett is the founder of award-winning age-inclusive fashion brand The Bias Cut, and its trailblazing campaign Ageism Is Never In Style®.

Named by Global Health Ageing as an ‘Ageism-Fighting Trailblazer’, Jacynth is recognised as a leading pioneer of style at every age, regularly writing, speaking and commentating on the topic, including for The Telegraph, The Guardian, BBC and chairing (B)old festival’s ‘Fashion Fades, Only Style Remains’ talk at the Southbank Centre in 2018. She also aids and consults charities, organisations and entrepreneurs tackling ageism.

Find out more >

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